This Day in History: 1926-08-05
Hammel’s Department Store on Lafayette Avenue in Suffern advertised its stunning line of Walk-Over shoes for women. They were priced at $7.00, $8.50, and $10.00 a pair. The ad maintained that “discrete revelation” was the fashion rule for the season. This called for a very short skirt, a “molded silhouette”, and “transparent fabrics”. “When fashion peeps at pretty feet, pretty feet peep back at a masculine world so interested that you need but one word more”. Only Walk-Over shoes were fitted properly for all that peeping, the ad implied. (Bristow)